May Lwin (Dr.)

Dr. May Lwin is an Associate Professor and Heads the Division of Public and Promotional Communication, School of Communication and Information in Nanyang Technological University. She lectures in integrated marketing communications and other promotional management courses at both undergraduate and graduate levels, as well as for executive development programs. Prior to joining the School of Communication and Information, she was with the NUS Business School where she received the Outstanding Educator Award in 2004.

Dr Lwin’s research interests are mainly in the areas of social and health communications, as well as in marketing communications. She works closely with various health authorities and agencies in Singapore and is currently involved in a number of public health projects in areas ranging from anti-obesity to H1N1. She has published in many leading international journals such as the Journal of Communications, Journal of Retailing, Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, Journal of Health Communications and Journal of Consumer Affairs. She has also authored a number of marketing books, including the best-selling Clueless Series (includes titles like Clueless in Advertising and Clueless in Marketing Communications), an advertising textbook – Advertising Principles and Practice: An Asian IMC Perspective, contributed to major marketing texts and written a large inventory of cases which are used in universities in Asia.

Prior to joining academia, Dr Lwin had an extensive industry background, with Ogilvy & Mather Advertising and the advertising & promotions department at Citibank N.A. She has consulted for major government organizations and corporations in the pharmaceuticals, travel, hospitality, finance and fmcg industries.